Visa’s Go World Campaign Generates More Than 28 Million Cheers Prior to London 2012 Olympic Games in 11 Weeks
SAN FRANCISCO, Jul 27, 2012 (BUSINESS WIRE) --Visa announced today that its largest global and most social marketing campaign in the company’s history has generated a record 28 million cheers prior to the London 2012 Olympic Games. Visa reports that the top seven most-active “cheering” countries are the United States, Brazil, Russia, Canada, Mexico, Japan, and Australia.
Go World encourages consumers to cheer via Facebook, Youku and Sina-Weibo in China, VKontakte in Russia, YouTube and Twitter (US), to inspire Team Visa athletes at the London 2012 Olympic and Paralympic Games. Since the campaign launched in May, fans have cheered in the form of liking the Visa Facebook page, submitting photos, videos and text cheers and performing one-click cheers through Visa’s Cheer application on Facebook, viewing and sharing video content on YouTube, as well as including the campaign’s hashtag (#VisaGoWorld) on Twitter (@TeamVisa) and cheering through partner websites.
Highlights include:
- 1.9 million fan “Likes” on Visa’s Facebook page
- 400,000 cheers for 69 Team Visa athletes in the form of a one-click cheers and text, photo or video submissions
YouTube
- 25.7 million views of Visa’s Go World commercials, behind-the-scenes athlete content and consumer-generated cheer videos
- Globally, the most viewed Go World commercials include:
| 1. |
“The Difference”* (8.5 million views) |
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| 2. |
“Double Beach Volleyball” (3.4 million views) featuring Brazilian Team Visa athletes Emanuel Rego and Alison Cerutti |
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| 3. |
“A Very High Dive”* (3.2 million views) featuring Team Visa athletes David Boudia (US; diving) and Hugo Parisi (Brazil; diving) |
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| 4. |
“100th of a Second” (1.9 million views) featuring US Team Visa athlete Michael Phelps (swimming) |
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| 5. |
“Perfect 10” (1.1 million views) featuring Olympic legend Nadia Comaneci |
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| 6. |
“Yelena” (1.3 million views) featuring Russian Team Visa athlete Yelena Isinbaeva (pole vault). |
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The five most cheered for Team Visa athletes around the world include:
| 1. | Li Na (tennis, China) | ||||||||
| 2. | Yelena Isinbaeva (pole vault, Russia) | ||||||||
| 3. | Michael Phelps (swimming, USA) | ||||||||
| 4. | Lopez Lomong (track & field, USA) | ||||||||
| 5. | Azizul Awang (track cyclist, Malaysia) | ||||||||
Within the United States, the five most cheered for Team Visa athletes include:
| 1. | Michael Phelps (swimming) | ||||||||
| 2. | Lopez Lomong (track & field) | ||||||||
| 3. | Nastia Liukin (gymnastics) | ||||||||
| 4. | David Boudia (diving) | ||||||||
| 5. | Alana Nichols (wheelchair basketball) | ||||||||
“Social media has transformed how our consumers engage with the Visa brand and our Team Visa athletes,” said Kevin Burke, CMO of Core Products, Visa Inc. “Because Go World is social at its core, we are bringing consumers together in conversation to inspire Olympic athletes and are extremely pleased by the campaign’s early results. In addition, our Team Visa athletes have told us they’re thrilled and humbled by outpouring of support they’ve received from fans everywhere.”
To learn more about Go World or to view and download images, videos and other assets, visit www.visa.com/olympicmediakit.
* Reflects combined totals of different versions and languages of the same spots worldwide
About Visa Inc.
Visa is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to fast, secure and reliable digital currency. Underpinning digital currency is one of the world's most advanced processing networks--VisaNet--that is capable of handling more than 20,000 transactions a second, with fraud protection for consumers and guaranteed payment for merchants. Visa is not a bank, and does not issue cards, extend credit or set rates and fees for consumers. Visa's innovations, however, enable its financial institution customers to offer consumers more choices: Pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit www.corporate.visa.com.
SOURCE: Visa Inc.
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