Visa Unveils Innovative Tournament Activation Program with Interactive Fan Engagements and Seamless In-Stadium Technology to Connect Everyone to the 2014 FIFA World Cup
Campaign Features Nobel Peace Laureates as Part of Extensive Social Fan Engagement Program;
Visa and Financial Partners Manage Payment Infrastructure across Brazil’s Expansive World Cup Footprint
Engaging film and print spots featuring Nobel Peace Laureates, alongside dynamic and interactive social engagement programs, and a seamless in-stadium payment technology experience, enables fans at the tournament, or anywhere in the world, to be part of the FIFA World Cup celebration.
“Our goal is to make it easy, engaging and relevant for everyone, everywhere, to connect to the FIFA World Cup and be part of the collective experience,” said
Connecting World Cup Enthusiasts With Film and Print Featuring Nobel Peace Laureates
Visa is celebrating the FIFA World Cup through creative film and print advertisements that extend the reach of its new brand positioning, “Everywhere You Want to Be.”
Recognizing that the FIFA World Cup is an event that stirs national passions and unites people through their shared love of football, Visa created a series of commercials that underscore the notion that everyone, “everywhere” wants to be part of the tournament.
Debuting today, “
“Rivalry was a fun theme to explore as part of our “Everywhere” campaign considering that everyone – even our most peaceful world leaders – wants to be part of the World Cup celebration,” said
Other recently released commercials include “Restaurant” which stars former French player
Visa also partnered with DreamWorks Animation, and Twentieth Century Fox Consumer Products, to create print and digital media featuring characters from popular film and television properties such as
Connecting Global Fans Through Unique Social Experiences
As the world turns its attention to the FIFA World Cup, Visa will use more than 60 videos along with interactive tools to engage with viewers, while also customizing content and programs based on individual interests and affinities. New capabilities offered by social media partners, including
Available at www.worldcup.visa.com, Visa will allow fans to watch, learn, share and express their FIFA World Cup excitement in their own unique way with:
- Samba of the World – a first time program for Visa, this creative effort enlists the help of 32 global filmmakers, each representing one of the qualifying countries in the 2014 FIFA World Cup. Each local artist created a 90-second film, using the same format and music track, to show how their country celebrates the World Cup. An interactive video player on Visa’s site allows fans to view and share all of the films – immersing themselves and their friends in the history, traditions and passions of each competing nation. Available at: https://www.youtube.com/playlist?list=PLbcVgosgfo3rdXeq4pEmx4o8dwd8Am7r8
- Visa Fanbassadors – a group of 11 culture thought leaders and content creators from football passionate countries like
Brazil, Mexico, Japanand the UK, will be embedded at the FIFA World Cup by Visa, to capture and curate fans’ most defining moments through video and photo content. Fans can experience and share this content through social channels across Visa’s
- Visa Teletransporter – a fun, creative program that allows FIFA World Cup enthusiasts to transport themselves into the center of FIFA-inspired events. Fans simply insert their personal image into a series of videos that can be shared via social networks. Whether it’s enjoying a romantic dinner with former FIFA World Player of the Year and FIFA World Cup winner,
Fabio Cannavaro, juggling a football with three-time FIFA World Player of the Year and FIFA World Cup winner, Zinedine Zidane, or scoring that one pivotal tournament goal -- fans can place themselves right at the scene. Throughout the tournament, Visa will release additional videos, drawing on memorable moments to further take fans where they want to be. Available at www.worldcup.visa.com/teletransporter.
- Visa Financial Football – In support of this year’s tournament, Visa launched a new FIFA World Cup-themed educational video game. By harnessing the passion for football and the World Cup, Visa has built a free, online game that helps teach the fundamentals of personal finance to students and adults around the globe. Coupled with a companion classroom curriculum, the game has been translated into more than a dozen languages in 30 countries. Having been played three million times to-date at www.FinancialFootball.com, this financial literacy tool has helped pioneer the field of personal finance gamification.
Connecting Spectators Through Onsite Payment Technologies
More than 500 banks, merchants and acquirers from 95 countries are leveraging Visa’s pass-through sponsorship rights by creating unique FIFA World Cup programs for their clients. Programs focus on driving usage, acquisition and loyalty, and feature Visa credit, debit, corporate, prepaid, payWave and Visa Signature products.
Visa’s Connection to FIFA
Visa’s FIFA sponsorship links the world’s leading payment brand, and football, the world’s most passionately followed sport, in a unique relationship that builds brand affinity, loyalty and preference for Visa, while enabling greater inclusion and active participation in FIFA World Cup events.
The partnership provides Visa with exclusive rights in the Financial Services product category for the FIFA World Cup™ and more than 40 other FIFA competitions that may be activated by financial institution clients and merchant partners. Only Visa-branded credit, debit and prepaid cards, along with cash, will be accepted for purchases at all FIFA venues.
A FIFA Partner since 2007, Visa announced an eight year renewal of its partnership in
Visa is a global payments technology company that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable electronic payments. We operate one of the world’s most advanced processing networks — VisaNet — that is capable of handling more than 47,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, ahead of time with prepaid or later with credit products.