Visa Opens Its Doors to Developers with New Visa Developer Center

November 16, 2011 at 8:00 AM EST

Global leader in payments accelerates pace of innovation; provides developers with unprecedented, secure access to Visa’s global payments platform, including its digital wallet

SAN FRANCISCO--(BUSINESS WIRE)--Nov. 16, 2011-- In an effort to simplify and accelerate the development and adoption of innovative payment products globally, Visa Inc. (NYSE: V) today announced the launch of its new Visa Developer Center The primary purpose of the center: to provide approved application developers with easy access to tools needed for the rapid creation and deployment of payment applications.

The new Visa Developer Center offers eCommerce and mobile application developers a pathway to create a seamless online purchase experience for consumers. Whether enabling the purchase of small in-game digital goods, or the latest appliance from a big-box retailer, to enabling purchases with Visa’s new digital wallet, developers now have access to application programming interfaces (APIs), simplified documentation, and software development kits needed to make online shopping with Visa fast, simple, and secure.

“The convergence of web, mobile, and social networks is revolutionizing the way people buy and sell and is driving the creation of new and innovative ways to pay,” said Jim McCarthy, global head of product, Visa Inc. “The Visa Developer Center ensures that application developers, especially those constructing eCommerce, mobile, and social applications, have access to Visa capabilities, while still maintaining Visa’s industry-leading security standards.”

The new Visa Developer Center is a one-of-a-kind resource providing access to the payment expertise, open APIs, and development tools offered by Visa and its subsidiaries, CyberSource, Authorize.Net, and PlaySpan. It will enable eCommerce merchants, financial institutions, mobile network operators, and gaming developers to integrate Visa payment functionality into their product offerings, including:

  • Next generation of payment solutions through by Visa –

Visa is taking the first step in making its digital wallet and new acceptance mark available with the launch of developer tools which can be accessed through the Visa Developer Center or at by Visa will offer a secure way for consumers to pay online as well as in person with a PC, tablet, or mobile device using Visa and non-Visa accounts. Designed to support the evolving ways and places people are transacting, will also provide features beyond payments such as transaction alerts and the ability to receive personalized offers triggered in real time. Accessing will be as simple as click-to-buy on a computer, touch-to-buy for a mobile browser, and wave-to-buy for physical point-of-sale NFC transactions.

To accelerate adoption of and support for innovative applications using, Visa is creating an open beta developer program designed initially for eCommerce payment applications. The site ( will enable developers to provision API credentials and access the dedicated sandbox, dynamically generate code samples to insert into applications, create and integrate merchant eCommerce sites (with sandbox testing), and provide simplified web-based documentation.

  • Person-to-person payments, domestic and international remittances –

Visa’s new developer center offers easy access to the building blocks that extend person-to-person payment services to include Visa cards. These building blocks include APIs for Visa account validation, currency conversion, transaction initiation, and anti-money laundering tools.

“Working with Visa has enabled consumers using our person-to-person payment products to send money to eligible Visa accounts anywhere -- creating significantly more options for both our financial institution customers and consumers,” said Neil Platt, senior vice president and general manager, payments at CashEdge, now a part of Fiserv. “This capability includes sending money internationally, expanding the reach and value of our person-to-person service.”

  • Mobile payments and services –

Providing consumers with a way to make mobile payments and access their financial accounts has become a priority for banks and mobile network operators around the world. The new Visa Developer Center will provide mobile developers with the tools to create applications that transform a mobile phone into a payment or merchant acceptance device.

About Visa

Visa is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to fast, secure and reliable digital currency. Underpinning digital currency is one of the world’s most advanced processing networks—VisaNet—that is capable of handling more than 20,000 transaction messages a second, with fraud protection for consumers and guaranteed payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit


Source: Visa

Visa Inc.
Bruce Frymire, 415-932-2564