Visa Moves Beyond the Point-of-Sale - Delivers Personal Payments to U.S. Account Holders

March 16, 2011 at 8:04 AM EDT
Critical network enhancement, new transaction type, and strategic agreements with CashEdge and Fiserv enable U.S. Visa account holders to pay each other for the first time

SAN FRANCISCO, Mar 16, 2011 (BUSINESS WIRE) -- Visa Inc. (NYSE:V), the global leader in payments, today announced that consumers in the U.S. will soon be able to receive and send funds to any eligible Visa credit, debit or prepaid account, anywhere in the world. The breakthrough service extends the utility of Visa's network from enabling payments at the point of sale, to enabling consumers to pay one another.

The new Visa personal payments service, which eliminates the inefficiencies of cash and checks for payments between individuals, was made possible through technical enhancements to VisaNet, Visa's global payments processing network, and through the introduction of a new Visa transaction type that allows financial institutions to accept incoming funds.

Additionally, Visa today announced strategic product agreements with CashEdge Inc. and Fiserv, Inc. (NASDAQ: FISV), two of the leading providers of electronic person-to-person payment, account transfer and bill payment services to U.S. financial institutions. Through the agreements, CashEdge and Fiserv will have access to VisaNet, enabling them to integrate the Visa personal payment service into their respective person-to-person platforms - Popmoney(R) and ZashPay(R). This will allow a participating bank's customers to send money directly to a Visa account.

"For fifty years, Visa has worked to simplify payments at the merchant point of sale; we are now evolving our network capability to make it easier for our account holders to pay one another," said Jim McCarthy, global head of products at Visa Inc. "Through our agreements with Fiserv and CashEdge, we can accelerate the delivery of new and innovative Visa payments services, and better enable financial institutions to extend these services to customers."

How it Works

Bank customers of participating financial institutions will have the option to select a Visa account as the destination for funds when making a personal payment. By simply entering the recipient's 16-digit Visa account, email address or mobile phone number, consumers can send funds directly from their bank account to a recipient's Visa account. This makes sending money to a niece for her birthday or to a son in college simpler, faster, and more convenient than before.

"Providing a variety of fast, flexible payment options and establishing a large network through which consumers and small businesses can send and receive money are essential if we want them to trade checks and stamps for electronic payments," said Erich Litch, president of Digital Channels at Fiserv. "Partnering with Visa allows Fiserv to grow not only the number of consumers and small businesses we can reach with the ZashPay service, but the ways we can reach them."

"We are extremely pleased to be working with Visa on this initiative and leveraging their global network, which not only will allow Popmoney users to send money to recipients around the globe, but also will provide Visa customers with improved access to the convenience and security of Popmoney," said Neil Platt, Senior Vice President and General Manager, U.S. Banking, CashEdge Inc. "The global market is eager to adopt personal and mobile payments and by partnering with Visa we can help meet this demand."

Visa personal payments are already offered by financial institutions outside the U.S. with more than 70 programs around the world enabling consumers to send funds to Visa accounts. Availability of the service in the U.S. marks the first time a major payment network has introduced a global requirement for account issuers to accept incoming funds and thus enable a new generation of personal payment services.

The first U.S. financial institutions are expected to make Visa personal payments available to their customers through CashEdge and Fiserv by the second half of 2011.

About Visa Inc.:

Visa is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to fast, secure and reliable digital currency. Underpinning digital currency is one of the world's most advanced processing networks--VisaNet--that is capable of handling more than 20,000 transactions a second, with fraud protection for consumers and guaranteed payment for merchants. Visa is not a bank, and does not issue cards, extend credit or set rates and fees for consumers. Visa's innovations, however, enable its financial institution customers to offer consumers more choices: Pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit

About CashEdge:

CashEdge is a leading provider of Intelligent Money Movement(R) solutions for financial institutions, including mobile and email person-to-person (P2P) payments, account transfers, account opening and funding, small business applications and financial account aggregation. The Company's clients include over 650 leading financial institutions, including eight of the ten largest banks in the country.

CashEdge's industry-leading products include Popmoney(R) for email and mobile payments; Popmoney for Small Business, OpenNow(R)/FundNow(R) for new account opening and funding; TransferNow(R) for consumers, which includes Me-to-Me and Third Party Transfers; and Small Business Suite, which includes Invoicing, Me-to-Me Transfers, Employee Payments and Vendor Payments. All CashEdge products are supported by industry-leading risk management capabilities that leverage proprietary technology to help financial institutions mitigate risk and decrease fraud exposure. The Company is headquartered in New York with offices in Silicon Valley and India. For more information, visit

About Fiserv

Fiserv, Inc. (NASDAQ: FISV) is the leading global provider of information management and electronic commerce systems for the financial services industry, driving innovation that transforms experiences for financial institutions and their customers. Fiserv is ranked No. 1 on the FinTech 100 survey of top technology partners to the financial services industry. For more information, visit

SOURCE: Visa Inc.

Press Only:
Visa Inc.
Matthew Flegal, 415-932-2564
Zer0 to 5ive for CashEdge Inc.
Jennifer Moritz, 917-748-4006
Fiserv, Inc.
Ann Cave, 678-375-4039