Visa Launches Online Shopping Tool, Rightcliq(TM) by Visa

August 2, 2010 at 8:02 AM EDT


Visa Inc. (NYSE: V) today launched Rightcliq(TM) by Visa, an online shopping tool that improves the way consumers browse and compare products, checkout on merchant websites, and track packages to their doorstep. The web application features the Wishspace(TM), a visual wish list that lets consumers collect, organize and share images of products they're considering purchasing. Other key features let consumers browse merchant offers from popular brands, easily solicit advice from friends, and auto-fill payment information at point of sale using a digital wallet that can hold any credit, debit or prepaid card.


Visa developed Rightcliq to address many of the frustration points consumers experience while shopping online and to help them make smart online buying decisions. According to a recent Visa survey, half of all online shoppers rely on inconvenient methods - like bookmarking and written lists - to track items they are interested in buying, but not yet ready to purchase. More than 90 percent said they would do more online shopping if they had an easy way to compare items and see available merchant discounts and promotions.1 Rightcliq's features address these opportunities and will help make online shopping simpler, smarter, and more fun.

"At Visa, we know consumers love to shop online, but they also want better ways to streamline the experience and eliminate some of the frustrations they encounter in the process," said Gerry Sweeney, global head of ecommerce and authentication, Visa Inc. "Rightcliq is Visa's answer to that consumer demand. Our deep knowledge of our consumers' needs combined with our longstanding commitment to making ecommerce more convenient, secure and rewarding has resulted in a product that we believe will change the way people shop online. Today Visa is synonymous with a better way to pay. Rightcliq is a key step toward becoming the better way to shop."

How Rightcliq Works

Rightcliq plays a role in every step of the online shopping process.




Browse: As consumers browse merchant sites, the downloadable Rightcliq plug-in lets them add products of interest to the Wishspacewith a simple click. Consumers can easily build a visual wish list of items that can be grouped into "bundles" and shared with their social network via email or Facebook. In addition to this social shopping experience, consumers will also see relevant offers from merchants, and can even share those offers with the same social networks.



  Buy: Consumers can purchase items from the Wishspace by clicking through to merchant websites. At checkout, the plug-in lets consumers auto-fill personal, payment and shipping information that has been stored in their Rightcliq account, eliminating the inconvenience of searching for their wallet and manual data entry. The digital wallet helps consumers make the best payment choice at point of sale, but also allows them to store sensitive information in one secure place and decide when to share it with merchants.
          When consumers choose to pay with a stored Visa account, they are guaranteed even more peace of mind thanks to protections consumers have come to expect from Visa - including Zero Liability for fraudulent transactions.


  Delivery: After an online purchase has been made, Rightcliq makes package tracking easy by visually displaying the shipping status of all packages in one convenient location.

The launch of Rightcliq follows several months of live market testing which enabled Visa to refine features based on user input. Visa plans to listen to what users say they like, dislike and want to see in the future and enhance the product based on that feedback.

"Rightcliq is unique in the marketplace, as it adds value across the whole shopping experience and offers the convenience and peace of mind consumers expect from Visa," Sweeney said. "We think people will find Rightcliq not only helps them make smarter shopping decisions, but also makes online shopping simpler and more fun."

To support the launch of Rightcliq, Visa is rolling out an integrated marketing campaign that emphasizes how Rightcliq empowers online shoppers to make smarter buying decisions. The campaign includes digital advertising, social media and public relations, all with the intention of creating consumer awareness and driving enrollment.

Utilizing the line Power to the Shopper, elements of the campaign will address two target consumers - the young trendsetter, who is a tech enthusiast and early adopter of new products and services; and the shopping enthusiast, who loves shopping online, comparing across sites and sharing finds with friends. Co-founders of, Katherine Power and Hillary Kerr, are featured as the fashion-expert faces of the campaign. Media focuses on product categories where word-of-mouth plays an important role in influencing purchase decisions - apparel, consumer electronics and movies/music. High-engagement creative will be delivered through buys on Daily Candy, Federated Media, Gawker Media, Pitchfork, Yahoo! Shine and Gawker Media will feature a "Wish Big" Contest where readers will enter to win their biggest wish by submitting their dream Wishspace bundle. The contest will be promoted on Gizmodo and Lifehacker through banners and sponsored posts. Additionally, Yahoo! Shine will feature a home page roadblock that will include an expandable unit with up to six digital "magazine" pages. Users can flip pages to learn more about the product, view videos, and engage with the brand.

How to Enroll in Rightcliq

To learn more about or enroll in Rightcliq by Visa, U.S. consumers can visit

Consumers are also invited to visit Visa Viewpoints (, Visa's newest channel for sharing information about the growth of digital currency, Rightcliq and other relevant topics.

About Visa Inc.

Visa is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to fast, secure and reliable digital currency. Underpinning digital currency is one of the world's most advanced processing networks - VisaNet - that is capable of handling more than 10,000 transactions a second, with fraud protection for consumers and guaranteed payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa's innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit

1 Visa Online Shopping Survey, June 2010.

SOURCE: Visa Inc.

Visa Inc.
Paul Wilke, 415-881-7995
Colleen Smith, 415-318-4183