Visa Expands U.S. Roadmap for EMV Chip Adoption to Include ATM and a Common Debit Solution
"Our world is demanding greater flexibility and security when it comes to paying for goods and services," said
Facilitating Migration: Common Solution for U.S. Debit Chip Cards
Visa's decision to support a common U.S. debit solution, which comes after thorough consultation with industry stakeholders, will encourage adoption of EMV chip and help to address the unique challenges posed by U.S. regulations that require debit card issuers to enable at least two unaffiliated network routing options on their cards.
Visa will make some of its EMV chip technology available free of charge in conjunction with a generic, unbranded Application Identifier (AID). This common approach will provide the most flexibility for issuers to manage their card portfolios over time while facilitating merchant choice for transaction routing and delivering a faster, simpler, more cost-effective implementation.
Merchants can continue to route debit transactions to their network of choice, just as they can with magnetic stripe transactions today. Issuers will continue to have the flexibility to change debit networks without having to re-issue cards. In addition, this approach will enable debit networks that do not have their own EMV chip solutions to support debit chip card transactions quickly and benefit from Visa's tried and tested technology that already powers more than 800 million EMV Visa cards around the world. All transactions can be routed to the appropriate network using the same methodology used in today's magnetic stripe environment. Visa will also make its technology and generic U.S. debit AID available to support ATM transactions.
"Visa's proposal enables chip technology to support debit routing from the point of sale or the ATM, providing the same capabilities the industry relies on today in the magnetic stripe environment, with a streamlined approach that minimizes complexity and time-to-market," said
Expanded EMV Chip Roadmap: ATM Liability Shifts in the U.S. and
Visa also established a timeline to encourage acquirers to upgrade ATMs in
"Visa's roadmap is designed to make the security and flexibility of EMV chip technology available to consumers and issuers in every environment, including ATMs," said
Visa has established the following timelines for ATM transactions, across all Visa and/or Plus branded products:
April 17, 20151– U.S. third-party ATM acquirer processors and sub-processors must be able to support EMV chip data
October 1, 2015– Liability will shift in Asia Pacific, excluding China, India, Japan, and Thailand
October 1, 2017– Liability will shift in China, India, Japan, Thailand, and the U.S.
Since EMV chip payment devices generate dynamic values that are unique to each transaction and that change with every use, chip technology adds an additional layer of security that helps significantly reduce card present fraud. By encouraging investments in EMV chip technology, Visa is encouraging improved international interoperability and security with dynamic authentication as well as helping to build a foundation for mobile payments.
 Visa modified the U.S. third-party ATM acquirer processor mandate from April 1, 2015 to April 17, 2015 to align with business updates that VisaNet endpoints must make.
 Domestic ATM transactions in
Sofia Mata-Leclerc, Visa Inc., +1-650-432-1008, email@example.com; Jay Hopkins, CRC Public Relations, for Visa Inc., +1-703-683-5004 ext. 107, firstname.lastname@example.org