Visa Everywhere Travel Report: International Travelers to Brazil Spent $27M on Visa Accounts During Opening Weekend of 2014 FIFA World Cup BrazilTM
Visa cardholders increase spending in
During the four-day opening period of the tournament (
“These numbers reflect the significant impact that mega sporting events like the World Cup can have in boosting local commerce in host market economies,” said
Travelers from ten countries made up 65 percent of the total spend in
Top 10 Country Contributors to Spend in Brazil on Visa Accounts: (June 12-June 15)
Total Spend (USD)
Year over Year Growth
Visitors spent the most in categories such as lodging and accommodation, which accounted for
“As a proud sponsor of FIFA and the 2014 FIFA World Cup Brazil, Visa has partnered with clients, merchants and financial institutions in
Visa has worked with partner organizations and service providers in
For more information on Visa travel products and tips for international travel payment, visit www.visa.com/fifamediakit.com.
Visa is a global digital payments network that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable electronic payments. We operate one of the world’s most advanced processing networks - VisaNet - that is capable of handling more than 47,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit corporate.visa.com.
About VisaVue® Travel Data
Visa cardholder spend data cited is based upon VisaVue Travel data. Visa introduced the VisaVue Travel tourism reporting product to U.S. tourism organizations in 2008 and has continued to provide reports to the industry on a variety of popular tourist destinations every year. For more information on VisaVue Travel and Visa's products focused on the tourism industry, please contact the VisaVue Product Office at VisaVueTravel@Visa.com.
Data included in the “Everywhere Travel Report” includes spending on Visa-branded payment cards by international visitors from key source countries during the calendar year 2014 (