Visa Announces New Benefit to Help US Small Businesses Reach More Customers on Yelp

January 24, 2019 at 7:00 AM EST

SAN FRANCISCO--(BUSINESS WIRE)--Jan. 24, 2019-- Visa (NYSE:V) today announced a new offer from Yelp (NYSE: Yelp) to bring exclusive advertising benefits to U.S. small and medium-sized businesses (SMBs) that use a Visa Business credit or debit card to purchase Yelp Ads. This offer can help SMB owners maximize the value they get from being a Visa Business cardholder and advertising on Yelp. All U.S. Visa Business cardholders that enroll in the offer and spend a minimum of $150 per month on Yelp Ads will receive an additional $50 toward Yelp Ads each month (up to $600 annually) to help grow their business.

As a market leader in payments in the U.S. SMB segment, Visa provides a full suite of payment services designed to help SMBs pay and get paid, including Visa Business credit and debit cards, business reporting, payment controls and Visa SavingsEdge. This Yelp offer enables more SMBs to expand their advertising to help attract and retain customers, a top challenge for 39 percent of SMBs working to expand their business1. Ranked as the number one review site by consumers looking for local businesses, Yelp connects millions of SMBs with potential customers2.

“Small businesses are at the center of our local communities and global economies and we are delighted to work with Yelp to offer this benefit to U.S. Visa Business cardholders that will help increase their reach online,” said David Simon, global head of small and medium enterprises, Visa Business Solutions, Visa. “We are committed to helping businesses thrive and expand their purchasing power through Visa’s fast, convenient and secure digital payment options.”

“Hundreds of thousands of small businesses advertise on Yelp annually to amplify their online presence and increase opportunities to connect with potential customers,” said Chad Richard senior vice president, business and corporate development, Yelp. "Small business owners are constantly looking to grow their customer base and we are excited to team up with Visa to help small businesses thrive.”

To take advantage of the offer, new and existing Yelp SMB customers simply enroll using the pre-populated “VISAEXTRA50” promo code, pay with a Visa Business credit or debit card and spend at least $150 each month to earn an additional $50 of Yelp Ads. Offer details are available at biz.yelp.com/visa.

Visa Supports Small Businesses Globally

Whether accepting payments from their own customers or making payments to their providers, SMBs in the U.S. recognize Visa as a preferred payment brand3. Visa Business cardholders around the world trust that their payments will be:

  • Safe and Secure: In addition to offering Visa’s Zero Liability Policy4 or any unauthorized transactions, Visa provides 24/7 fraud protection and benefits, such as purchase security and extended warranty on all cards
  • Accepted Wherever They Go: Visa is widely accepted globally, allowing customers to use their Visa cards at more than 54 million locations worldwide
  • Convenient and Trackable: Visa allows businesses to efficiently pay and monitor expenses ranging from a coffee with a client to major bill payments

Additionally, Visa is a true advocate for the 30 million SMBs in the U.S.5 Beyond educational efforts to help SMBs remain competitive in a digital world, Visa recently launched platforms including the Visa Back to Business Project that helps support SMBs in areas impacted by natural disasters. The company also announced She’s Next, Empowered by Visa earlier this month with the goal of empowering women-owned SMBs as they build, sustain and advance their businesses.

About Visa Inc.

Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network - enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of connected commerce on any device, and a driving force behind the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit About Visa, https://usa.visa.com/visa-everywhere/blog.html and @VisaNews.

1 Visa Small Business Outlook, Winter 2019
2 Nielsen study commission by Yelp, 2016
3 Visa Small Business Payment Behaviors & Perceptions Study 2017
4 Visa’s Zero Liability Policy does not apply to certain commercial card and anonymous prepaid card transactions or transactions not processed by Visa. Cardholders must use care in protecting their card and notify their issuing financial institution immediately of any unauthorized use. Cardholders should contact their card issuer for more details.
5 2018 Small Business Profile, U.S. Small Business Administration

Source: Visa Inc.

Sheerin Salimi
Visa Inc.
shesalim@visa.com