Travel Spend Climbs to Pre-Recession Levels According to Visa Insights
“Visa works closely with governments and tourism entities to connect merchants to the more than 2.3 billion1 Visa global account holders and provides a convenient, secure and reliable payment experience for international travelers,” said
VisaVue Travel Data Spending Trends
United States: Braziland Chinaproved to be significant corridors for travel to the United States. Visa account holders from Brazilincreased spend on travel to the United Statesby 41 percent, from $1.9 billionin 2010 to $2.7 billionin 2011, edging out the U.K.as the second highest total contributor to U.S. tourism revenue. Visa account holders from Chinaincreased travel spend within the United Statesby 61 percent, from $741 millionin 2010 to $942 millionin 2011. Similarly, Visa account holders from the United Statesincreased travel spend in Chinaby 27 percent, from $741 millionin 2010 to $941 millionin 2011. Canada: While Visa account holders from the United States( $3.5 billion), France( $351 million) and the United Kingdom( $348 million) remained the top three contributors to Canadian tourism, Visa account holders from Chinahad one of the most significant increases with a 41 percent increase year over year, from $229 millionin 2010 to $321 millionin 2011. Mexico: Visa account holders increased spending in Mexicoby six percent in 2011. While Russian account holders increased travel spending in Mexicoby 73 percent, travelers from South Americaalso showed more interest in Mexicowith Argentina(+58 percent), Brazil(+56 percent), Peru(+30 percent) and Colombia(+30 percent) following Russiawith the greatest increases in travel spend to Mexicoin 2011. Brazil: While the United Statesremains the top destination of choice for Visa account holders from Brazil, most European nations recognized double digit increases in travel spend by Brazilian Visa account holders in 2011. Spending by Brazilian Visa account holders increased by 30 percent in France, 44 percent in Italyand 41 percent in the United Kingdom.
Visa’s suite of travel products and services advances the value and reach of electronic payments as a key component of sustainable global tourism. Visa products offer account holders peace-of-mind in knowing they have the ability to make purchases at tens of millions of merchants worldwide, access to local currencies at more than 1.9 million ATMs, the protection of Visa’s Zero Liability Policy2 for fraudulent transactions, and a range of travel perks and benefits which can save account holders time and money.
For more information on Visa’s full suite of travel products and tips for international travel payment, visit www.visa.com/travel. To view complete copies of the 2011 Visa Travel Snapshot reports for
About VisaVue® Travel Data
Visa cardholder spend data cited is based upon VisaVue Travel data. Visa introduced the VisaVue Travel tourism reporting product to U.S. tourism organizations in 2008 and has continued to provide reports to the industry on a variety of popular tourist destinations every year. For more information on VisaVue Travel and Visa's products focused on the tourism industry, please contact the VisaVue Product Office at VisaVueTravel@Visa.com. Data included in the 2011 reports includes spending on Visa-branded payment cards by international visitors from key source countries during the calendar year 2011 (
Visa is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to fast, secure and reliable digital currency. Underpinning digital currency is one of the world’s most advanced processing networks—VisaNet—that is capable of handling more than 20,000 transaction messages a second, with fraud protection for consumers and guaranteed payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit www.corporate.visa.com.
1 Includes Visa Europe account holders
2 Visa's Zero Liability policy covers U.S.-issued cards only and does not apply to ATM transactions, PIN transactions not processed by Visa, or certain commercial card transactions. Cardholder must notify issuer promptly of any unauthorized use. Consult issuer for additional details or visit www.visa.com/security.
Sarah Toffoli, 415-932-2564