Start-ups Invited to Dive Into the Visa Developer Sandbox as Part of Second Annual Everywhere Initiative
Winners to Receive
The Visa Everywhere Initiative was created in 2015 to drive strong business outcomes by harnessing the creativity and talent from within the start-up community. Last year’s contest focused on developing new marketing and communications approaches that would engage millennials and drive adoption of Visa Checkout. This year, there are three challenges:
- The Everywhere API Challenge: Use any relevant Visa APIs available through the Visa Developer Platform to build a payment solution that can drive more powerful commerce experiences for customers within an existing app or via a new app.
- The Everywhere Global Events Challenge: Creatively leverage today’s popular social media channels to engage fans at Visa-sponsored events leveraging advertising technology, influencer networks and other related platforms.
- The Everywhere Cardless Challenge: Imagine a world without physical cards and explain how to encourage Visa accountholders to load their Visa cards onto every digital payment platform they use.
“With payment and marketing innovation happening at break-neck speed, Visa is once again asking the start-up community for their best ideas to help move the industry forward,” said Shiv Singh, senior vice president, digital and marketing transformation at Visa. “With Visa’s rich set of APIs and SDKs, we are especially excited to see how our open platform can help fuel additional payment innovation with this year’s challenges.”
Visa will begin accepting submissions for the three challenges on
API Preview in
To kick-off this year’s challenge, five start-ups participated in a mid-March competition “The Everywhere API Challenge” at the
In addition to the challenge, Visa is also working with
“We’ve already seen five outstanding ideas from a diverse group of start-ups in Austin,” said Singh. “With Visa China running its own Everywhere Initiative competition this year, and adding our student initiative, we look forward to growing The Everywhere Initiative to start-ups, students and developers all across the world who want to help us build the future of payments and engage consumers in new and dynamic ways.”
View source version on businesswire.com: https://www.businesswire.com/news/home/20160428005535/en/
Andy Gerlt, 415-805-5153