Neiman Marcus and Visa Personalize the Shopping Experience With Mobile Messaging

September 6, 2012 at 8:03 AM EDT
Tweet This: Personal Shopping Elevated with #nmbuzz from @NeimanMarcus and @VisaNews

SAN FRANCISCO, Sep 06, 2012 (BUSINESS WIRE) --Neiman Marcus, Inc. is working with Visa Inc. (NYSE: V) to test a new Neiman Marcus mobile offers program that connects fashion-minded shoppers to real-time offers from the national luxury retailer. The new program, nmbuzz (, delivers offers, up-to-the-minute fashion news from Neiman Marcus experts, and insider updates on sneak previews and designer appearances directly to the mobile phones of Neiman Marcus customers who enroll their eligible Visa account in nmbuzz.

"At Neiman Marcus we always strive to exceed our customers' expectations," said Wanda Gierhart, senior vice president, chief marketing officer, Neiman Marcus Group Services. "This technology allows us to be in touch with many of our Neiman Marcus customers in a way we know they prefer."

To enroll, fashion enthusiasts visit and enroll with their eligible Visa account and mobile phone number. Then shoppers simply use that Visa account as they normally would. Through the use of Visa's real-time messaging technology, shoppers receive information via SMS text messages from nmbuzz while shopping with the enrolled Visa card up to two times per week. For example, after using the enrolled Visa card to make a purchase at a merchant near a local Neiman Marcus store, a shopper could receive information on an upcoming Neiman Marcus beauty event that features a gift with purchase.

"Personalization and mobile technology are driving growth in today's retail environment," said Leigh Amaro, senior business leader, Information Products, Visa Inc. "Visa works closely with merchants and financial institutions to create new ways they can use our network to better meet the needs of their customers. We are thrilled that, in less than one year, we have been able to merge Visa payment innovation with the luxury shopping experience of Neiman Marcus to create a customized program that reflects the Neiman Marcus brand."

In keeping with best practices of security and privacy, consumers must opt in to the program to participate. During enrollment, shoppers receive detailed information on how the program works and can opt out at any time.

For more information about nmbuzz, visit

About Neiman Marcus, Inc.

The Neiman Marcus Group, Inc., operations include the Specialty Retail Stores segment and the Direct Marketing segment. The Specialty Retail stores segment consists primarily of Neiman Marcus, Last Call and Bergdorf Goodman stores. The Direct Marketing segment conducts both online and print catalog operations under the Neiman Marcus, Horchow, Last Call, and Bergdorf Goodman brand names. For more information, visit

About Visa Inc.

Visa is a global payments technology company that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable digital currency. Underpinning digital currency is one of the world's most advanced processing networks - VisaNet - that is capable of handling more than 24,000 transactions a second, with fraud protection for consumers and guaranteed payment for merchants. Visa is not a bank, and does not issue cards, extend credit or set rates and fees for consumers. Visa's innovations, however, enable its financial institution customers to offer consumers more choices: Pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit

SOURCE: Visa Inc.

Visa Inc.
Ryan Donovan, 415-932-2564
Neiman Marcus Public Relations
Ginger Reeder, 214-573-5822