CyberSource Equips Merchants With Loyalty Fraud Solution to Protect Consumer Accounts
As Consumer Loyalty Programs Grow, Associated Fraud Prompts Need for Greater Security
“This type of fraudulent activity not only impacts the profitability of businesses, but also hurts customer trust and loyalty — the very things these programs were designed to build,” said
The CyberSource Loyalty Fraud Management Solution helps program owners protect against account takeover and all other activity, including fraud that may occur with incremental points purchases, points transfers and points redemption. The solution combines advanced analytical algorithms, customizable rules and insights from the more than 68 billion transactions Visa and CyberSource process annually to monitor for suspicious activity. With the new CyberSource Loyalty Fraud Management Solution, businesses can reduce fraud as their loyalty programs grow and protect their relationships with their most valuable customers.
Available immediately, the CyberSource Loyalty Fraud Management Solution is a new capability of CyberSource’s flagship Decision Manager fraud management platform. Decision Manager features the world’s largest fraud detection radar and real-time fusion modeling technology, which blends sophisticated machine learning algorithms, along with a flexible rules engine to help businesses swiftly and accurately respond to emerging fraud trends.
For more information about the CyberSource Loyalty Fraud Management Solution, please visit: http://www.cybersource.com/products/fraud_management/loyalty_fraud/
CyberSource, a wholly-owned subsidiary of
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Kryssa Guntrum, 415-805-4488